5 minutes with Hannah Morden of Living DNA - previous New & International Business of the Year winners


What's your position?
"Marketing Director"

What do you do?
"I make things simple. My role looks at all the points of communication, both within the business and externally, and ensures that everything is consistent, understandable and reflective of our company purpose." 

In a nutshell, what does DNA do?

"Living DNA Demonstrates how truth can be shared and lived when brought into a business. Each of our brands thrives with the purpose of inspiring change not only in the lives of its customers but by raising the standards and quality of industries themselves.

Through our Living DNA brand and our high definition DNA testing, we challenge the concept of race and tackle ideas of separation through our 'One Family, One World' education programmes. With 75% of clients living overseas, we do this globally. Presenting self-truth and letting science talk helps people change their lives. Putting ancestry into context allows people to celebrate not only how unique they are but also understand how we are all connected going back through history."

What do you like most about your job?
"The fact that what we do can truly make a difference to the world by challenging the concept of race" 

What’s the best thing about working at Living DNA?

"The great people we have who value the relationships that they build within the company, and how we are able to show people something about themselves they didn't know before. We notice that this impacts on people who have questions about their ethnicity and also for people who have been adopted. Because of our Family results they may be able to learn about missing parents when records have taken them as far as they can go."

How did you feel when you found out that you’d won the Mendip New Business of the Year award?
"It was very humbling and exciting at the same time. Mendip has a range of large and successful businesses, and to win the New Business of The Year confirmed why we are in business, and that it can be about people first." 


How did you feel when you found out that you’d won the Mendip International Business of the Year award?

This was a great confirmation of the direction we are heading in. It also helps reflects to other businesses that no matter where you are located, it is possible to go global. 

What’s been the best thing about winning your award?

"It has supported us to develop relationships within the community, it helps with recruiting new people in the company and attracting new jobs to the area, and above all, it really supports all the people who work tirelessly on the brand feel that they are making a difference and it is recognised. 

What impact has winning had on the business?
"For us, it has galvanised us to further explore setting up international offices, claiming our business as new but growing, and allowed us to really appreciate this as a business."

Would you recommend entering the awards?

"Yes. The awards are simply a written submission of your company timeline. It is simple to do because it should be a real and honest account of what you bring to business every day. In today's world, we have an opportunity to really appreciate what business brings and for businesses to be recognised really supports industries. "


Do you have any advice for anyone considering entering the 2020 awards?
"Give yourselves the time to put together your submission. Start early and capture anything your business is doing that stands out or makes you different. And you have to be in it to win it." 

Living DNA 2017 New Business of the Year winners